Drobo

Drobocare twice the price in EU WHY?

Hi
I was planning to buy Drobo care once i got the mail from Drobo that my waranty is about to expire.
Today i went to the site to pay 89$ which is about 68€. After a few re-direct guess what the price went up to? -->109$
I mean seriously this is 1/5th of the price of Drobo. This is a crazy price tag. If this was for 3 years sure but a year warranty price this high is simply crazy.
Please re-consider your pricing Drobo, its a bit shameful you email me with one price and i get to pay the double amount at the checkout!

This is the route i had to take :

http://www.drobo.com/support/drobocare.php
Drobo FS $89

http://www.drobostore.com/store/droboeu/en_GB/DisplayCategoryProductListPage/categoryID.28197000
The DroboCare™ Support program gives you 12 to 36 months of technical support, Advanced Replacement and is renewable annually to protect your Drobo.
Price: Starting at € 89.00

http://www.drobostore.com/store/droboeu/en_GB/list/parentCategoryID.28197000/categoryID.58352400
DroboCare for Drobo FS
The DroboCare™ Support program gives you 12 to 36 months of technical support, Advanced Replacement and is renewable annually to protect your Drobo S.
Price: Starting at €109.00

I would had hopped atleast some people from EU would join me in this strange pricing but maybe 99% of all users are from US.

Anyway i hope Drobo cares enough to change its pricing model for us outsiders.

The one page has it mislabeled - it’s €89 in cart. Prices will never be identical since different countries have different taxes and regulations; however, the dollar and euro have historically been similar enough that most companies price items in the same amounts. Taking a quick peek at the Apple Store for comparison, low-end items tend to cost more Euros than Dollars regardless of the fact that the Euro is worth more, while on the higher end it reverses somewhat (but never reaching what a straight currency conversion would yield).

As for the high pricing of long-term support, that’s capitalism for better or worse. It is rather high compared to initial purchase price, but I get the feeling this is aimed at businesses more than individuals - businesses that see this as just a cost of doing business.

Sadly you might be right. Although they could reduce the EU price if they wanted to.

Lots of variables in selling US-produced products outside… taxes, duties, shipping, support costs (not sure about Asia, but Europe has more worker protections and associated costs), etc.
Not supporting the practices, just sharing insight from working in a company that ships stuff out to distribution in Europe and Asia.

Euch does not belpong