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Article ToolsReprintsPrintRespondSize:Related TopicsAutomakersErnst LiebSteve CannonMarketingMercedes-BenzGermanyUnited StatesAutomotive NewsOctober 10, 2011 - 12:01 am ETA casual conversation at theMercedes-Benzdealer meetings in Germany last April led to the brand grabbing naming rights for the Louisiana Superdome last week…
New cheap soccer jerseys Orleans Saints owner Tom Benson, who owns new Football Shirts Mercedes stores in New Orleans and San Antonio, mentioned to Mercedes-Benz USA CEO Ernst Lieb that the team had just received permission from new Football Shirts the state of Louisiana to sell naming rights…
A light bulb clicked on in Lieb’s brain, and negotiations between customize football shirts Mercedes and the Saints kicked off immediately…
Steve Cannon, Mercedes-Benz USA’s marketing boss, said the 10-year deal will give the brand unprecedented exposure…
“It projects a presence much larger than anything we have done,” he said…
"We’re already aligned with football – we buy a lot of media in football and it cheap football shirts delivers a huge audience…
"The Times-Picayuneof New Orleans, citing cheap soccer jerseys sources it didn’t name, said the deal is worth $50 million to $60 million…
The stadium’s new name – the Mercedes-Benz Superdome – debuts Oct…
23, when the Saints host the Indianapolis Colts for a Sunday night football game…

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